Lucy’s considered approach is tailored to the unique needs of each client and project, crafting bespoke and creative strategies. With authenticity at the centre of her work, she provides guidance across various facets of a client’s brand and project. Her ‘in-house’-style process is built on trust, cultivating collaboration with her clients and allowing her to produce work that genuinely resonates with their brand identities.

Lucy supports clients in defining and articulating their brand vision and core values, reaching their commercial aspirations, community building, connecting to new audiences and collaborating with a global network of individuals and institutions in the fashion, art and design worlds. With an in-depth understanding of the cultural and commercial landscape, Lucy helps clients to position their brands and connect with the right brand ambassadors, tastemakers and collaborators.

She curates her client list with brands that share her values and resonate with her on a personal and creative level, focusing on those she finds truly inspiring.

Lucy Jones has worked across brand strategy, consulting and communications for the past 15 years. Based in London but working internationally, she offers bespoke services to clients ranging from niche brands to global names across luxury fashion, contemporary art, design, and lifestyle. Lucy has dreamed up and delivered compelling global PR campaigns, secured international press coverage, and brought countless memorable presentations and events to life. She’s driven by a love of helping creative, forward-thinking brands find their voice and share their stories with authenticity.